Emma Castleberry | The Laurel of Asheville | July 2021
This fall, Pete Brewer is hoping to open the doors of Asheville’s newest ice cream shop, Howdy Homemade Ice Cream at 64 Long Shoals Road. Brewer and his wife Betsy have two daughters, and their youngest has autism. “We’ve known for quite a few years that we were going to start a business so Annie would have a landing spot,” says Brewer. In 2019, a colleague of Brewer’s turned him on to Howdy Homemade, an ice cream shop in Dallas started by Tom Landis with the mission of providing employment opportunities for people with special needs. After meeting Landis, Brewer signed a franchise agreement for an Asheville location of Howdy Homemade in March 2020. “Before the ink had dried, the COVID lockdowns set in,” says Brewer. “But now we’re back at it.”
We were first featured on TODAY with Hoda and Jenna in October, 2020 as the Good News Story of the Day. Marcus Lemonis of The Profit made a surprise appearance and came with an incredible offer. Watch it here
As a year-end recap in December, Howdy got another mention in their Stories from the Heart segment. Gotta love the way they promote positivity and hope.
Then, we got the BIG news that the Howdy Homemade story was chosen as one of Hoda and Jenna's top three of 2020. This amazing duo provided an update on current Howdy happenings during their 2nd anniversary celebration episode. In case you missed it
by Greg Morago | Houston Chronicle | June 24, 2021
Rapper and community activist Trae tha Truth is lending his clout to a new project, a Katy ice cream shop, that will employ special needs young adults.
The Katy shop, 20920 Katy Fwy., will open July 22, Trae announced, adding that the business will provide an opportunity for special needs people to have a chance to work and be supported. “We hope to change the way the world looks at everyone,” Trae posted on Instagram.
Photo: Angeli Wright/Asheville Citizen Times Staff Photographer
Mackensy Lunsford | Asheville Citizen Times | November 16, 2020
ASHEVILLE – A business with a mission to build opportunities for people with special needs has its sights set on Asheville for expansion.
Pete and Betsy Brewer will be behind a new South Asheville location of Howdy Homemade Ice Cream. Founded in Texas by Tom Landis, Howdy became one of the state’s top employers of special needs workers.
Loretta Ruggiero | HoustonPress | July 2, 2021
Howdy Homemade Ice Cream, 20920 Katy Freeway, will open July 22. The opening of the ice cream shop just so happens to coincide with Trae Dayand local Houston rapper Trae Da Truth just happens to be a partner in the franchise, along with Roderick Batson, a longtime friend of the artist.
A community in Dallas rallied around its beloved ice cream shop Howdy Homemade to save the store, which provides opportunities to individuals with special needs. Watch as founder and CEO Tom Landis and vice president Coleman Jones receive a surprise grant from businessman Marcus Lemonis.
The Johnny Stallings Award honors an individual or a company in recognition of unsung community contributions.